Rob spent years inside large dental service organizations as a systems architect, watching clinics leave millions on the table through preventable revenue leaks. After advising 50+ clinic owners across dental and allied health and participating in multiple M&A processes, he saw the same patterns repeat across physio, chiro, massage, and acupuncture practices. He built Caretrics to automate what clinic owners were doing manually.
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If you only do one thing from the Jane.app No-Show Reduction Toolkit, do this. Automated SMS and email reminders cut no-shows by 30 to 40 percent for an average cost of about $25 per month, which is the highest ROI move in the entire toolkit.
This guide walks through the exact Jane.app settings, the message templates we recommend, and the four mistakes that quietly undo most clinics' reminder programs.
| Channel | Open rate | Best for | |---|---|---| | SMS | ~98% | The 24-hour and 2-hour-before reminder, the confirmation reply | | Email | 20 to 30% | The 48-hour-before reminder with policy link, what to bring, location |
Different patients use different channels. Email-only reminder programs leave a 70 percent open-rate gap on the table. SMS-only programs miss the patients who screen unknown numbers. Run both.
Navigation: Settings → Notifications → Appointment Reminders.
Required for every clinic. This single reminder does the bulk of the work.
Hi [Patient First Name], this is a reminder that you have an
appointment at [Clinic Name] tomorrow at [Appointment Time].
Reply CONFIRM to confirm or call us at [Phone] to reschedule.
See you soon!
Only enable this if your no-show rate stays above 10 percent after the 24-hour reminder is live. Some patients find a 2-hour reminder pushy.
[Patient First Name], your appointment at [Clinic Name] is in
2 hours ([Appointment Time]). See you soon!
Same section: Settings → Notifications → Appointment Reminders.
The email is doing a different job than the SMS. It carries the policy link and the logistical details. The SMS handles the reminder itself.
Navigation: Settings → Notifications → Confirmation Requests.
This sends an automated confirmation request 72 hours before the appointment. If the patient does not confirm, the front desk can call to follow up.
Best for: higher-value appointments such as new-patient assessments and treatments above $150. Test on new patients first before rolling out to all appointments. Confirmation requests can feel pushy if applied to every visit.
These are the four mistakes we see most often when auditing clinics' reminder programs:
After the reminders are running for two weeks, pull your no-show rate from Jane and compare it to the prior 30-day baseline. If you are still above 8 percent, the next-highest-ROI lever is your cancellation policy.
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