How much money you might earn from a patient over their time with your clinic
(Revenue per Visit x Average Visits) - Any Costs
High LTV means each patient is very valuable.
Keep patients happy so they return. Offer add-on services. Make scheduling easy.
Aim for LTV at least 3x your CPA.
While we don't track this specific metric yet, Caretrics monitors dozens of related KPIs automatically—no spreadsheets required.