How much of your revenue goes into advertising and promotions
(Marketing Spend / Total Revenue) x 100%
Tells you if you’re overspending or underspending on marketing.
Check returns on each ad. Cut channels that don’t bring new patients. Focus on what works.
Aim for 5-10%.
While we don't track this specific metric yet, Caretrics monitors dozens of related KPIs automatically—no spreadsheets required.