Total number of qualified prospects who submit a form, call or book a discovery visit
Count distinct new leads captured in CRM or form submissions during the period.
A larger top‑of‑funnel feeds Initial Evaluations (First‑Visit Appointments) and revenue growth.
Run geo‑targeted ads; publish gated content; optimise Google Business Profile & local SEO; track phone call conversions.
≥ 150 qualified leads / month
While we don't track this specific metric yet, Caretrics monitors dozens of related KPIs automatically—no spreadsheets required.